A Research Project on Hybrid Experiences

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Hasbro Nerf Lazer Tag

Hasbro Lazer Tag 2Hasbro’s Lazer Tag combines a classic Nerf gun with a smart phone used as a targeting system. Attached on top of the gun, the smart phone augments its camera view to display virtual enemies and “bullet” trajectories, as well as other information.

The updated NERF Lazer Tag system lets players to pair their blaster with an iPhone or iPod touch. The top of the plastic gun features a slot for the iDevice which, when loaded with the Lazer Tag app, provides the player with an augmented HUD view from the smart phone camera.

The app features a single player mode where the user hunts and fires at virtual targets while earning points and unlocking content. While players are able to play against purely virtual opponents, the app can also be used to track battles with human opponents. The app also displays player gear and power level, and updates her progress on a global Lazer Tag leaderboard. Gaming experience is further enhanced with unlockable attacks and new gear. The app also shows the blast trajectories, letting the players see exactly where they are shooting. According to Hasbro, the Lazer Tag system will be able to detect shots fired from more than 200m away (reduced to 75m in bright sunlight).