DreamPlay is an AR game product that works via an app downloaded to Apple devices. With the app open, players can point their device’s camera at a DreamPlay toy to trigger animations and other alternate reality interactions involving Disney characters.
DreamPlay toys are augmented reality products, made by Jakks Pacific, that use patented 2D and 3D recognition technologies to instantly recognize a toy, while adding moving characters to it, thus allowing interaction and play with the AR objects. The toys incorporate iD image recognition technology, which recognizes images, 3D objects, voice, speech, data, live video and more, with the capability to differentiate between millions of objects at once. This allows kids to use a physical toy to play iOS/Android app games and view animations using a tablet or smartphone. The content is focused on Disney franchises, such as The Little Mermaid and Peter Pan.
DreamPlay works via the cloud, with images and interactions stored on a remote server and streamed to mobile devices when the app is opened and the camera is pointed at the toys. The patented technology has also removed the need for any type of QR code. Jakks will also produce DreamPlay Toys based on other brands such as Monsuno.