HYBRIDEX

A Research Project on Hybrid Experiences

Barbie Digital Makeover Mirror

Barbie Digital Makeover Mirror 1Barbie Digital Makeover Mirror is an app toy aimed mainly at girls. Using an iPad as a “mirror”, user applies virtual makeup with the supplied toy wand. Via augmented reality, the makeup stays on the user’s face even if she moves her head.

Made by Mattel, Barbie Digital Makeover Mirror turns an iPad into an augmented reality mirror. An iOS tablet is first slid into the Bluetooth-ready “vanity frame”. Using an accompanied applicator wand and a special app, downloadable free from App Store, user can then apply “virtual makeup” on her face. Utilizing both the tablet’s front facing camera and augmented reality, the app projects user’s image with the virtual makeup on. Facial-tracking technology is used to keep track of the user’s face, so that the makeup “stays on” even if the user moves her head. The user picks a color from the mirror stand, and there are a couple of dozen shades to choose from. The makeup can be applied to eyes, cheeks, and lips, and also removed selectively. Specific makeups can be saved for later and customized with virtual stickers etc., while there is also a variety of ready-to-wear looks to choose from.

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Author: teehex

Heikki Tyni is a researcher for the Hybridex project at University of Tampere Gamelab. Into comics and old movies.

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