A Research Project on Hybrid Experiences

Polaroid Socialmatic Camera

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Polaroid SocialmaticPolaroid Socialmatic camera takes digital photographs that the user can quick-edit on the camera screen, post on different social media platforms via a Wi-Fi connection and print as physical copies straight from the camera.

Still waiting to be released, Polaroid’s Socialmatic camera is a 14-megapixel digital camera that comes equipped with an Android based operating system. The camera lets users take digital photographs that can be touched upon already on the camera’s 4.5-inch touchscreen. Users can also post their pictures on different social media platforms straight from the camera via a Wi-Fi connection. Reminiscent of the classic Polaroid cameras, Socialmatic can also print the pictures as physical copies on Zink’s Zero Ink ink-free paper. The size of the printed photos is 2×3” and they are promised to be smudge-proof, water resistant and tear resistant. The pictures are saved on microSD cards, and the camera also features a 2-megapixel rear-facing camera.

Socialmatic camera is due to launch in fall 2014.


Author: Heikki Tyni

Heikki Tyni is a researcher at Tampere University Game Research Lab. His work concentrates on the game industry, and specifically on game production studies.

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