HYBRIDEX

A Research Project on Hybrid Experiences

Ubooly

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Ubooly 1

Ubooly is a plush creature that comes alive when you place an iDevice inside of it. Ubooly can then tell jokes and stories, make conversation, even recognizing users’ pitch. Ubooly can also be customized to teach children math and science.    

Launched through a Kickstarter campaign, Ubooly is a “slip-in” hybrid toy, aimed mostly at kids. Users first buy the Ubooly plushie and then download the free app. The interactive face of Ubooly can be customized and it talks back when spoken to. Similar to Furby, two Uboolies can recognize each other and have conversation.

The toy is also a service, as Ubooly downloads interactive content every month over wifi, including games, stories, and adventures. The initial download includes over four hours of content and the company estimates that there will be roughly half an hour worth of extra content per month. Content packs are available as in-app purchases.

In Ubooly Lab parents can customize Ubooly to teach their child new languages, math, and ocean biology, among other things. After this Ubooly’s data can be accessed to see how the kids are progressing. Other features include Ubooly walking kids through teeth brushing, i.e. making the two minute brushing session more engaging via a song or a story, changing it each time to keep it fresh.

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Author: teehex

Heikki Tyni is a researcher for the Hybridex project at University of Tampere Gamelab. Into comics and old movies.

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