A Research Project on Hybrid Experiences


Leave a comment

Apptivity 3Mattel’s Apptivity toy line enhances popular smart phone games with physical figurines. Apptivity toy characters can be used to control existing games such as Angry Birds and Fruit Ninja through capacitive plastic pads placed at the bottom of the figurines.

Mattel’s Apptivity toys are an example of the larger trend of “appcessories”, various physical accessories designed to enhance and complement related smartphone applications. Touch-sensitive contacts on the bottom of Apptivity toys allow players to use the toy characters for controlling related iPad games, normally controlled with finger.

There are other bonuses as well. In Fruit Ninja using the Apptivity toy with an updated version of the existing app unlocks an exclusive multiplayer mode. In it, the Sensei toy can be used to push fruits and bombs off a conveyor belt and into the competitor’s area, catching them up and making them fail.

Along with Fruit Ninja, toys for Cut the Rope and Angry Birds activate special game modes (the latter will even let you play as the pigs!). Additionally, Apptivity toys are available at least for Hot Wheels, The Dark Knight Rises, Barbie, WWE, and Monster High brands.


Author: Heikki Tyni

Heikki Tyni is a researcher at Tampere University Game Research Lab. His work concentrates on the game industry, and specifically on game production studies.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s