A Research Project on Hybrid Experiences

Disney Infinity

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Disney Infinity 4Disney Infinity is a line of toys that can be transported into a digital game of the same name. The characters are based on popular Disney characters and form different play-sets that each contain a campaign of its own.

With Disney Infinity players place specific character figurines on a special pedestal to activate their digital equivalents in a digital game of the same name. As such, it stands as direct competition to Activision’s Skylanders. Playing takes form viaplay-sets”, which provide access to the different campaign games, sized around six hours in playtime. Characters and play-sets from Monsters University, The Incredibles, and Pirates of the Caribbean are featured, among others. The campaigns are widely varied and differ from each other in play style, too. The play-set stories are designed to function with a particular set of characters, meaning that each play-set only supports characters from its own franchise.

The characters can, however, be mixed in the Toy Box mode, a sort of a sandbox game creator mode, where players are able to create their own game experiences. There are also special coin collectibles that unlock particular Disney themed objects in the Play Box mode. These coins can be purchases in blind packs – sealed and unseen before purchase. As such, they can be easily placed in cereal boxes and the like.

Rather than a new game franchise, Disney sees Infinity as a platform for games, most likely suggesting that the company aims for continuing figurine sales as it introduces new franchises.


Author: Heikki Tyni

Heikki Tyni is a researcher at Tampere University Game Research Lab. His work concentrates on the game industry, and specifically on game production studies.

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