A Research Project on Hybrid Experiences

Hasbro Nerf Lazer Tag

Leave a comment

Hasbro Lazer Tag 2Hasbro’s Lazer Tag combines a classic Nerf gun with a smart phone used as a targeting system. Attached on top of the gun, the smart phone augments its camera view to display virtual enemies and “bullet” trajectories, as well as other information.

The updated NERF Lazer Tag system lets players to pair their blaster with an iPhone or iPod touch. The top of the plastic gun features a slot for the iDevice which, when loaded with the Lazer Tag app, provides the player with an augmented HUD view from the smart phone camera.

The app features a single player mode where the user hunts and fires at virtual targets while earning points and unlocking content. While players are able to play against purely virtual opponents, the app can also be used to track battles with human opponents. The app also displays player gear and power level, and updates her progress on a global Lazer Tag leaderboard. Gaming experience is further enhanced with unlockable attacks and new gear. The app also shows the blast trajectories, letting the players see exactly where they are shooting. According to Hasbro, the Lazer Tag system will be able to detect shots fired from more than 200m away (reduced to 75m in bright sunlight).


Author: Heikki Tyni

Heikki Tyni is a researcher at Tampere University Game Research Lab. His work concentrates on the game industry, and specifically on game production studies.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s