A Research Project on Hybrid Experiences

Mega Bloks World of Warcraft

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WoW Mega Bloks 2Mega Bloks World of Warcraft figures are a line of action figures, dragons, castles, attack vehicles, and mounts. Due to their high number of articulation points, the toys offer more varied play options compared to Lego figures.

Developed by construction set manufacturer Mega Brands and based on Blizzard’s popular MMO game, Mega Bloks World of Warcraft figures can be seen offering more action figure-like alternative to the competitor Lego’s construction-oriented toy lines. Compared to the standard 7 articulation points on a typical Lego figure, Mega Bloks World of Warcraft figures have up to 12. (Generally, the ones with some kind of robe lack the knee joints and only have 10 points.) Furthermore, Mega Bloks figures have ball joints on their necks, shoulders and hips, giving them more possibilities for posing. So far the series includes such popular characters and locations from the WoW lore as Colton, Lich King, Stormwind, and Deathwing, with characters based on the Mists of Pandaria expansion on their way.

Mega Brands has also released other Mega Bloks toy lines based on computer games, including the Halo series by Microsoft.


Author: Heikki Tyni

Heikki Tyni is a researcher at Tampere University Game Research Lab. His work concentrates on the game industry, and specifically on game production studies.

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