A Research Project on Hybrid Experiences

DIY culture

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DIY culture 2DIY (do-it-yourself) culture refers to the larger movement of creating goods and services yourself, as opposed to simply buying them readymade. The culture stands in opposition both to the consumer society and the incompetence it creates.

Literally meaning “do it yourself,” the DIY ethic promotes the idea that anyone is capable of performing a variety of tasks rather than relying on paid specialists. The DIY ethic requires that the adherent seeks out the knowledge required to complete a given task. The term can refer to a variety of disciplines, including home improvement, first aid or creative works.

The roots of DIY culture can be traced to the industrial revolution and the birth of commercialism. During the following century, as the overproduction of goods and services steadily solidified a world order based on selling more and more, nearly everything has been made available for purchase. As the production has been industrialized and moved to larger institutions, the need for the consumer to craft anything herself has effectively been removed. As a counter phenomenon this development has urged many people to return to crafting and creating various things themselves, thus fighting apathy and the removed agency of such a culture. DIY includes also creating new things out of readymade objects, à la punk culture.


Author: Heikki Tyni

Heikki Tyni is a researcher at Tampere University Game Research Lab. His work concentrates on the game industry, and specifically on game production studies.

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