Tablets aimed at children, such as VTech InnoTab and LeapFrog LeapPad, are cheaper models of the high-end devices like Apple’s. More limited in their functions, they mainly focus on educational and age-appropriate software and gaming content.
As the tablet has become a major force in the entertainment and computer industry, more dedicated efforts, tablets aimed at children, have found great success in the market. Produced cheaper and relatively limited in their functions, tablets such as the LeapPad have secured a way to children’s’ rooms and as a result made a sizeable dent in the toy charts. Recently, LeapFrog decided to move to an App Store-style business model, and will now allow external developers to develop software for its LeapPad2 and LeapsterGS systems.
Though InnoTab and LeapPad are classified as toys in many markets (they are ‘designed for children and marketed as electronic learning toys’), this is not the case for Android-based children’s tablets, such as InspirationWorks’ Kurio, Ingo Devices’ licensed tablets, Oregon Scientific’s Meep product and others, which are classed by NPD as consumer electronics. This means, like Skylanders, they don’t contribute to the toy industry’s overall unit sales and market value.