A Research Project on Hybrid Experiences

LEGO High Speed Chase set

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ImageLEGO City Police ‘High Speed Chase’ is a construction set in Lego’s City series that allows the buyer to unlock exclusive content in the Wii U console game, Lego City Undercover. The set also contains an exclusive minifigure of the game’s protagonist, Chase McCain.

Lego City Undercover for Wii U is an open-world sandbox game developed by TT Fusion and TT Games and is set in the Lego City theme. Unlike the previous Lego computer games, it is not based on an existing third party license but instead on original characters developed by Lego. Similar to Toys for Bob and Skylanders Giants, Lego is using the physical play set to sell exclusive content for the digital game. Anyone who purchases the ‘High Speed Chase’ set will find a unique code in the package – on the police car’s license plate – that will unlock unique vehicles and missions in the game. Unsurprisingly, the police car and sports car included in the Lego toy set are part of the unlockable content. The set also includes an exclusive Chase McCain minifigure – collector’s item in itself – modeled after the protagonist in Lego City Undercover. Those who pre-order the game receive also an exclusive Lego minifigure of the game’s antagonist, Rex Fury.


Author: Heikki Tyni

Heikki Tyni is a researcher at Tampere University Game Research Lab. His work concentrates on the game industry, and specifically on game production studies.

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